Although Marilyn Chambers said at the time the film would help “sell a lot more soap”, Procter & Gamble quickly dropped her after discovering her double life as an adult-film actress, and the advertising industry was scandalized. The fact that Chambers’s image was so well known from Ivory Snow boosted the film’s ticket sales, and led to several jokes on television talk shows. Nearly every adult film she made following this incident featured a cameo of her Ivory Snow box.
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